The role of salesperson brand selling confidence in...

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Journal of Business & Industrial Marketing 2018 / 02

The role of salesperson brand selling confidence in enhancing important sales management outcomes: A social identity approach

Gammoh, Bashar S., Mallin, Michael, Pullins, Ellen Bolman, Johnson, Catherine, Johnston, WesleyJ, Johnston, WesleyJ
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Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/JBIM-11-2016-0274
Date:
February, 2018
File:
PDF, 539 KB
english, 2018
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