Comparative values of variables related to brand logos

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Measuring Business Excellence 2018 / 02

Comparative values of variables related to brand logos

De Marchis, Giorgio P., Reales-Avilés, José M., Rivero, María del Prado, Schiuma, Giovanni
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Language:
english
Journal:
Measuring Business Excellence
DOI:
10.1108/MBE-12-2016-0062
Date:
February, 2018
File:
PDF, 526 KB
english, 2018
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