Researching Mere Exposure Effects to Advertising -...

International Journal of Market Research 2007 / 03 Vol. 49; Iss. 2

Researching Mere Exposure Effects to Advertising - Theoretical Foundations and Methodological Implications

Grimes, Anthony, Kitchen, Philip J.
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Volume:
49
Language:
english
Journal:
International Journal of Market Research
DOI:
10.1177/147078530704900205
Date:
March, 2007
File:
PDF, 118 KB
english, 2007
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