The impact of word of mouth on intention to purchase...

International Journal of Market Research 2017 Vol. 59; Iss. 3

The impact of word of mouth on intention to purchase currently used and other brands

East, Robert, Romaniuk, Jenni, Chawdhary, Rahul, Uncles, Mark
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Volume:
59
Year:
2017
Language:
english
Journal:
International Journal of Market Research
DOI:
10.2501/ijmr-2017-026
File:
PDF, 144 KB
english, 2017
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