Using Supermarket Loyalty Card Data to Analyse the Impact...

International Journal of Market Research 2012 / 03 Vol. 54; Iss. 2

Using Supermarket Loyalty Card Data to Analyse the Impact of Promotions

Felgate, Melanie, Fearne, Andrew, DiFalco, Salvatore, Martinez, Marian Garcia
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Volume:
54
Language:
english
Journal:
International Journal of Market Research
DOI:
10.2501/ijmr-54-2-221-240
Date:
March, 2012
File:
PDF, 128 KB
english, 2012
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