Exploring creative marketing thought: Divergent ideation...

Psychology and Marketing 2018 / 03 Vol. 35; Iss. 3

Exploring creative marketing thought: Divergent ideation processes and outcomes

Titus, Philip A.
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Volume:
35
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.21083
Date:
March, 2018
File:
PDF, 259 KB
english, 2018
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