Customer reviews are not always informative: The impact of...

Journal of Retailing and Consumer Services 2018 / 03 Vol. 41

Customer reviews are not always informative: The impact of effortful versus heuristic processing

Book, Laura A., Tanford, Sarah, Chang, Wen
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Volume:
41
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2018.01.001
Date:
March, 2018
File:
PDF, 599 KB
english, 2018
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