An Eye Tracking Analysis for Video Advertising:...

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IEEE Access 2018

An Eye Tracking Analysis for Video Advertising: Relationship between Advertisement Elements and Effectiveness

Zhang, Xuebai, Yuan, Shyan-Ming
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Year:
2018
Language:
english
Journal:
IEEE Access
DOI:
10.1109/ACCESS.2018.2802206
File:
PDF, 1.29 MB
english, 2018
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