THE ROLE OF THE PARTNER BRAND'S SOCIAL MEDIA POWER IN BRAND...

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THE ROLE OF THE PARTNER BRAND'S SOCIAL MEDIA POWER IN BRAND ALLIANCES

Kupfer, Ann-Kristin, vor der Holte, Nora Paehler, Kübler, Raoul V., Hennig-Thurau, Thorsten
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Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.15.0536
Date:
February, 2018
File:
PDF, 730 KB
english, 2018
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