Did you Tell me the Truth?: The Influence of Online...

International Journal of Market Research 2012 / 05 Vol. 54; Iss. 3

Did you Tell me the Truth?: The Influence of Online Community on eWOM

Yang, Jun, Mai, Enping (Shirley), Ben-Ur, Joseph
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Volume:
54
Language:
english
Journal:
International Journal of Market Research
DOI:
10.2501/ijmr-54-3-369-389
Date:
May, 2012
File:
PDF, 141 KB
english, 2012
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