Building a human brand: Brand anthropomorphism unravelled

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Business Horizons 2018 / 2

Building a human brand: Brand anthropomorphism unravelled

Portal, Sivan, Abratt, Russell, Bendixen, Michael
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Language:
english
Journal:
Business Horizons
DOI:
10.1016/j.bushor.2018.01.003
Date:
February, 2018
File:
PDF, 656 KB
english, 2018
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