Negative Word-of-Mouth: Exploring the Impact of Adverse...

Review of Economic and Business Studies 2017 / 12 Vol. 10; Iss. 2

Negative Word-of-Mouth: Exploring the Impact of Adverse Messages on Consumers’ Reactions on Facebook

Chiosa, Ana Raluca, Anastasiei, Bogdan
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Volume:
10
Language:
english
Journal:
Review of Economic and Business Studies
DOI:
10.1515/rebs-2017-0059
Date:
December, 2017
File:
PDF, 717 KB
english, 2017
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