Blue Ocean Strategy: How to Create Uncontested Market Space...

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

Kohnen, James B.
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Volume:
13
Language:
english
Journal:
Quality Management Journal
DOI:
10.1080/10686967.2006.11918562
Date:
January, 2006
File:
PDF, 4.39 MB
english, 2006
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