The Seesaw Self: Possessions, Identity (De)activation, and...

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Journal of Marketing Research 2018 / 02

The Seesaw Self: Possessions, Identity (De)activation, and Task Performance

Chung, Jaeyeon, Johar, Gita Venkataramani
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Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.16.0099
Date:
February, 2018
File:
PDF, 1.02 MB
english, 2018
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