Understanding consumers’ purchase intention towards counterfeit luxury goods: an integrated model of neutralisation techniques and perceived risk theory
Koay, Kian-Yeik, Phau, IanLanguage:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/APJML-05-2017-0100
Date:
February, 2018
File:
PDF, 740 KB
english, 2018