Understanding consumers’ purchase intention towards...

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Understanding consumers’ purchase intention towards counterfeit luxury goods: an integrated model of neutralisation techniques and perceived risk theory

Koay, Kian-Yeik, Phau, Ian
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Language:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/APJML-05-2017-0100
Date:
February, 2018
File:
PDF, 740 KB
english, 2018
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