An investigation of the neural correlates of purchase...

An investigation of the neural correlates of purchase behavior through fNIRS

Çakir, Murat Perit, Çakar, Tuna, Girisken, Yener, Yurdakul, Dicle
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Volume:
52
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-12-2016-0864
Date:
February, 2018
File:
PDF, 463 KB
english, 2018
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