Will they pitch or will they switch? Comparing Chinese and...

Will they pitch or will they switch? Comparing Chinese and American consumers

Krishen, Anjala S., Hu, Han-Fen
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Volume:
35
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.21081
Date:
March, 2018
File:
PDF, 232 KB
english, 2018
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