Predicting consumers’ intention to purchase sporting goods online: An application of the model of goal-directed behavior
Chiu, Weisheng, Kim, Taejung, Won, Doyeon, Phau, IanLanguage:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/APJML-02-2017-0028
Date:
February, 2018
File:
PDF, 483 KB
english, 2018