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Business Horizons 2018 / 2

Using online opinion leaders to promote the hedonic and utilitarian value of products and services

Lin, Hsin-Chen, Bruning, Patrick F., Swarna, Hepsi
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Language:
english
Journal:
Business Horizons
DOI:
10.1016/j.bushor.2018.01.010
Date:
February, 2018
File:
PDF, 371 KB
english, 2018
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