What’s in a name? Cross-national distances and subsidiary’s...

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International Marketing Review 2018 / 02

What’s in a name? Cross-national distances and subsidiary’s corporate visual identity change in emerging-market firms’ cross-border acquisitions

Liou, Ru-Shiun, Rao-Nicholson, Rekha, Sarpong, David, Cadogan, JohnW., Boso, Nathaniel
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Language:
english
Journal:
International Marketing Review
DOI:
10.1108/IMR-10-2015-0225
Date:
February, 2018
File:
PDF, 562 KB
english, 2018
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