The internal competitor: buyer motives and marketing...

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Journal of Strategic Marketing 2018 / 01

The internal competitor: buyer motives and marketing strategies

Mols, Niels Peter
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Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254x.2018.1430053
Date:
January, 2018
File:
PDF, 923 KB
english, 2018
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