Conceptualizing the Roles of Founder Personality Traits in...

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Journal of Promotion Management 2018 / 01

Conceptualizing the Roles of Founder Personality Traits in Startups' Construction of Brand Identity

Shi, Lei
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Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2018.1427656
Date:
January, 2018
File:
PDF, 630 KB
english, 2018
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