How to brand your private labels

Business Horizons 2018 / 2

How to brand your private labels

Geyskens, Inge, Keller, Kristopher O., Dekimpe, Marnik G., de Jong, Koen
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Language:
english
Journal:
Business Horizons
DOI:
10.1016/j.bushor.2018.01.015
Date:
February, 2018
File:
PDF, 1.11 MB
english, 2018
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