Consumer Movements and Collective Creativity: The Case of...

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Journal of Consumer Research 2018 / 01

Consumer Movements and Collective Creativity: The Case of Restaurant Day

Weijo, Henri A, Martin, Diane M, Arnould, Eric J, Fischer, Eileen, Ger, Guliz
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Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1093/jcr/ucy003
Date:
January, 2018
File:
PDF, 992 KB
english, 2018
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