The effects of social presence, contextual congruence and...

The effects of social presence, contextual congruence and source credibility in evaluation of online advertising on news websites

Um, Nam Hyun
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Volume:
11
Year:
2017
Language:
english
Journal:
International Journal of Internet Marketing and Advertising
DOI:
10.1504/IJIMA.2017.082999
File:
PDF, 667 KB
english, 2017
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