Spatial heterogeneity of country-of-origin effects within a...

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Marketing Letters 2018 / 2

Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market

Kim, Minyoung, Kim, Sunghoon, Lee, Jongkuk
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Language:
english
Journal:
Marketing Letters
DOI:
10.1007/s11002-018-9451-z
Date:
February, 2018
File:
PDF, 1.00 MB
english, 2018
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