Store layout effects on consumer behavior in 3D online...

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European Journal of Marketing 2018 / 02

Store layout effects on consumer behavior in 3D online stores

Krasonikolakis, Ioannis, Vrechopoulos, Adam, Pouloudi, Athanasia, Dimitriadis, Sergios
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Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-03-2015-0183
Date:
February, 2018
File:
PDF, 368 KB
english, 2018
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