How Valid are Product Descriptions and Protocols in Choice...

How Valid are Product Descriptions and Protocols in Choice Experiments?

Smead, Raymond J., Wilcox, James B., Wilkes, Robert E.
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Volume:
8
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/208838
Date:
June, 1981
File:
PDF, 451 KB
english, 1981
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