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A qualitative investigation of e-tail brand affect
Sarkar, Abhigyan, Sarkar, Juhi Gahlot, S., Sreejesh, M.R., AnusreeLanguage:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-09-2017-0198
Date:
February, 2018
File:
PDF, 257 KB
english, 2018