Sales Promotions Effects on Consumer-Based Brand Equity

International Journal of Market Research 2005 / 03 Vol. 47; Iss. 2

Sales Promotions Effects on Consumer-Based Brand Equity

Palazn-Vidal, Mariola, Delgado-Ballester, Elena
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Volume:
47
Language:
english
Journal:
International Journal of Market Research
DOI:
10.1177/147078530504700205
Date:
March, 2005
File:
PDF, 84 KB
english, 2005
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