Mobile Phone Service Providers Shift to No-Contract Plans:...

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Services Marketing Quarterly 2018 / 02

Mobile Phone Service Providers Shift to No-Contract Plans: Implications on Customer Retention

Tesfom, Goitom, Birch, Nancy J., Culver, Jeffrey N.
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Language:
english
Journal:
Services Marketing Quarterly
DOI:
10.1080/15332969.2018.1436756
Date:
February, 2018
File:
PDF, 567 KB
english, 2018
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