The utility of relationships in the creation and...

Marketing Intelligence & Planning 2018 / 01

The utility of relationships in the creation and maintenance of an event portfolio

Kelly, Donna M., Fairley, Sheranne
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Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-11-2017-0270
Date:
January, 2018
File:
PDF, 219 KB
english, 2018
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