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The Impact of Product Innovation on Behavior Intention: The Measurement of the Mediating Effect of the Brand Image of Japanese Anime Dolls
Shiau, Horng-CherngVolume:
17
Language:
english
Journal:
The Anthropologist
DOI:
10.1080/09720073.2014.11891492
Date:
May, 2014
File:
PDF, 263 KB
english, 2014