How Pricing Teams Develop Effective Pricing Strategies for...

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How Pricing Teams Develop Effective Pricing Strategies for New Products

Feurer, Sven, Schuhmacher, Monika C., Kuester, Sabine
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Language:
english
Journal:
Journal of Product Innovation Management
DOI:
10.1111/jpim.12444
Date:
March, 2018
File:
PDF, 1.02 MB
english, 2018
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