Investigating Brand Verbal Fluency: When known brands do...

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International Journal of Market Research 2018 / 02

Investigating Brand Verbal Fluency: When known brands do not come to mind

Lambert-Pandraud, Raphaëlle, Laurent, Gilles, Gourvennec, Bernard
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Language:
english
Journal:
International Journal of Market Research
DOI:
10.1177/1470785318757172
Date:
February, 2018
File:
PDF, 233 KB
english, 2018
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