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Negative online reviews of popular products: understanding the effects of review proportion and quality on consumers’ attitude and intention to buy
Shihab, Muhammad Rifki, Putri, Audry PragitaLanguage:
english
Journal:
Electronic Commerce Research
DOI:
10.1007/s10660-018-9294-y
Date:
February, 2018
File:
PDF, 905 KB
english, 2018