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Connecting with global consumers through corporate social responsibility initiatives: A cross-cultural investigation of congruence effects of attribution and communication styles
Lim, Rachel Esther, Sung, Yoon Hi, Lee, Wei-NaVolume:
88
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2018.03.002
Date:
July, 2018
File:
PDF, 572 KB
english, 2018