Humanizing Products with Handwritten Typefaces
Schroll, Roland, Schnurr, Benedikt, Grewal, Dhruv, Aggarwal, PankajLanguage:
english
Journal:
Journal of Consumer Research
DOI:
10.1093/jcr/ucy014
Date:
March, 2018
File:
PDF, 1.93 MB
english, 2018