Let their Fingers do the Talking? Using the Implicit...

International Journal of Market Research 2013 / 07 Vol. 55; Iss. 4

Let their Fingers do the Talking? Using the Implicit Association Test in Market Research

Gregg, Aiden P., Klymowsky, James, Owens, Dominic, Perryman, Alex
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Volume:
55
Language:
english
Journal:
International Journal of Market Research
DOI:
10.2501/ijmr-2013-013
Date:
July, 2013
File:
PDF, 95 KB
english, 2013
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