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International Journal of Research in Marketing 2018 / 3

Sharing product harm information: The effects of self-construal and self-relevance

Akpinar, Ezgi, Verlegh, Peeter W J, Smidts, Ale
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Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2018.01.001
Date:
March, 2018
File:
PDF, 1.63 MB
english, 2018
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