Business Analytics in the Marketing Curriculum: A Call for...

Business Analytics in the Marketing Curriculum: A Call for Integration

Mintu-Wimsatt, Alma, Lozada, Héctor R.
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Volume:
28
Language:
english
Journal:
Marketing Education Review
DOI:
10.1080/10528008.2018.1436974
Date:
January, 2018
File:
PDF, 368 KB
english, 2018
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