Effects of brand transgressions on third-party consumers

  • Main
  • 2018 / 03
  • Effects of brand transgressions on third-party consumers
Marketing Intelligence & Planning 2018 / 03

Effects of brand transgressions on third-party consumers

Mantovani, Danielle, Korelo, José Carlos, Ibarra, Jenny
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/MIP-11-2017-0276
Date:
March, 2018
File:
PDF, 267 KB
english, 2018
Conversion to is in progress
Conversion to is failed