A DYADIC EXAMINATION OF INSPIRATIONAL FACTORS DRIVING B2B...

The Journal of Marketing Theory and Practice 2018 / 04 Vol. 26; Iss. 1-2

A DYADIC EXAMINATION OF INSPIRATIONAL FACTORS DRIVING B2B SOCIAL MEDIA INFLUENCE

Barry, James M., Gironda, John
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Volume:
26
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2017.1389244
Date:
April, 2018
File:
PDF, 1.38 MB
english, 2018
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