Examining the effect of eWOM on the customer purchase...

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Management Research Review 2018 / 03

Examining the effect of eWOM on the customer purchase intention through value co-creation (VCC) in social networking sites (SNSs)

Kunja, Sambashiva Rao, GVRK, Acharyulu
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Language:
english
Journal:
Management Research Review
DOI:
10.1108/MRR-04-2017-0128
Date:
March, 2018
File:
PDF, 356 KB
english, 2018
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