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Antecedents to Consumer Peer Communication through Social Advertising: A Self-Disclosure Theory Perspective
Ardiansyah, Yusfi, Harrigan, Paul, Soutar, Geoffrey N., Daly, Timothy M.Language:
english
Journal:
Journal of Interactive Advertising
DOI:
10.1080/15252019.2018.1437854
Date:
March, 2018
File:
PDF, 936 KB
english, 2018