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Book Review: Seducing the Subconscious: The Psychology of Emotional Influence in AdvertisingSeducing the Subconscious: The Psychology of Emotional Influence in Advertising by HeathRobertWiley-Blackwell2012, 248pp Paperback £19.99 ISBN: 9780470974889
Barnham, ChrisVolume:
55
Language:
english
Journal:
International Journal of Market Research
DOI:
10.2501/IJMR-2013-028
Date:
March, 2013
File:
PDF, 62 KB
english, 2013