“Thinking Global, Acting Local”: An Attribute Approach to Product Strategy
Keillor, Bruce D., Hausknecht, Douglas R., Parker, R. StephenVolume:
10
Language:
english
Journal:
Journal of Euromarketing
DOI:
10.1300/J037v10n02_02
Date:
October, 2001
File:
PDF, 280 KB
english, 2001