The Benefit of Social Media: Bulletin Board Focus Groups as...

International Journal of Market Research 2013 / 11 Vol. 55; Iss. 6

The Benefit of Social Media: Bulletin Board Focus Groups as a Tool for Co-creation

Rolland, Sylvie E., Parmentier, Guy
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Volume:
55
Language:
english
Journal:
International Journal of Market Research
DOI:
10.2501/ijmr-2013-068
Date:
November, 2013
File:
PDF, 129 KB
english, 2013
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