The Determinants of the Sports Team Sponsor's Brand Equity

International Journal of Market Research 2011 / 11 Vol. 53; Iss. 6

The Determinants of the Sports Team Sponsor's Brand Equity

Wang, Michael Chih-Hung, Cheng, Julian Ming-Sung, Purwanto, Bernardinus M., Erimurti, Kuntari
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Volume:
53
Language:
english
Journal:
International Journal of Market Research
DOI:
10.2501/ijmr-53-6-811-829
Date:
November, 2011
File:
PDF, 202 KB
english, 2011
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