![](/img/cover-not-exists.png)
Insights into the Experience of Brand Betrayal: From What People Say and What the Brain Reveals
Reimann, Martin, MacInnis, Deborah J., Folkes, Valerie S., Uhalde, Arianna, Pol, GratianaLanguage:
english
Journal:
Journal of the Association for Consumer Research
DOI:
10.1086/697077
Date:
March, 2018
File:
PDF, 3.70 MB
english, 2018